Wrestlemania XXIV Goes Virtual

A writeup on Adweek.com has a look at the WWE's invasion of a social world online called Habbo. The idea is to promote Wrestlemania XXIV more to "teens and tweens" through the virtual online world.

In the virtual Road to Wrestlemania, Habbo denizens will compete on behalf of their favorite WWE superstar in one of the five matches, including "The World Heavyweight Championship: Edge vs. The Undertaker" and "The Biggest Battles the Best," which pits WWE's Big Show against welterweight boxer Floyd Mayweather. The campaign launched on March 24 and runs for 11 days. The WWE first partnered with Habbo in January to promote its monthly Royal Rumble pay-per-view event.

Rochester noted that the company is looking for the most popular online sites in each country or region the WWE is eager to penetrate. "I don't want to assume that because we do a deal with Habbo or YouTube or Facebook that that brand is the best Web partner for [places like] India or China. We are trying to figure out that alphabet soup," he said.

Source: WWE Paves Virtual Road to Wrestlemania

WWE is pulling out all the stops online, as it has launched initiatives with YouTube, Facebook and Myspace. WWE has "WWE Fan Nation" for all 3 sites allowing fans to network and share comments about pro wrestling.