Motley Fool on WWE Films
Motley Fool, a website that looks at stocks, investing and finances recently discussed the news that WWE replaced the head of its film division, Joel Simon with Michael Lake. Lake was the executive producer of Stone Cold's film, "The Condemned". Motley fool goes on to discuss the fact that the WWE's film division hasn't done so well with its releases:
"The theory of using movies as vehicles for wrestlers hasn't worked so far, with the exception of The Rock. (He is featured in Disney's (NYSE: DIS) The Game Plan.) But should WWE stop making films? It's a legitimate question. If a business is not getting a return on its capital, then it normally might indicate that an exit strategy is in order. However, I don't think the company should stop. WWE's mandate is clear -- to grow, it must become a bigger media concern, and it must diversify into appropriate businesses beyond wrestling. Movies make sense.
My solution would be to forget about producing "vehicles for WWE Superstars." Instead, find great scripts that have commercial stories within them. Look for edgy, youth-targeted plots and promote the heck out of them during its shows. "
This does make perfect sense as you can see a lot of movies that are sponsors for WWE and having their ads run during the various shows and on WWE.com. Examples would be the recent "Resident Evil" as well as past movies such as "300" and "Grindhouse". If WWE could start putting out movies of these types or that attract the right target audiences they might have a profitable film section on their hands. Full article on Motley Fool is available here
"The theory of using movies as vehicles for wrestlers hasn't worked so far, with the exception of The Rock. (He is featured in Disney's (NYSE: DIS) The Game Plan.) But should WWE stop making films? It's a legitimate question. If a business is not getting a return on its capital, then it normally might indicate that an exit strategy is in order. However, I don't think the company should stop. WWE's mandate is clear -- to grow, it must become a bigger media concern, and it must diversify into appropriate businesses beyond wrestling. Movies make sense.
My solution would be to forget about producing "vehicles for WWE Superstars." Instead, find great scripts that have commercial stories within them. Look for edgy, youth-targeted plots and promote the heck out of them during its shows. "
This does make perfect sense as you can see a lot of movies that are sponsors for WWE and having their ads run during the various shows and on WWE.com. Examples would be the recent "Resident Evil" as well as past movies such as "300" and "Grindhouse". If WWE could start putting out movies of these types or that attract the right target audiences they might have a profitable film section on their hands. Full article on Motley Fool is available here
Labels: The Rock, WWE Business, WWE Films, WWE Miscellaneous
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