WWE Revenue at Record High

According to Andrea Adelson of the Orlando Sentinel, WWE Revenue is at a record high. World Wrestling Entertainment as a corporation made $485.7 million in revenue in 2007 which is up 90 million dollars from 2002. The article says even though the days of "The Rock" and "Stone Cold" have passed, WWE still does quite well financially with its fan base.

From Orlando Sentinel:

"You can't put out Desperate Housewives type popularity and have that hold consistently for 25 years straight," said Michael Weitz, WWE vice president of investor relations. "We went through a high around 2000, 2001 when we had stars like 'Stone Cold' Steve Austin and The Rock. That talent went out and we went through a low point, but since then we've been building.

"We're in a healthy state of growing and the early stages of an upswing. What makes us healthier than we've ever been is we've diversified into new areas. We came out of 2007 very strong."(SOURCE)

In terms of fans attending live events, 2 million fans attended live events in 2007. This number has remained flat for six years now. The Orlando Sentinel article also goes on to describe WWE's business plan and how it makes its money through live events, pay per views, merchandise sales and TV rights sales. WWE's money from live and televised events is down about 18 million dollars from 2002. If the WWE expands to places like China, it could definitely help fuel solid growth and increase revenue numbers. The article goes on to note that one way WWE can really increase growth is to make its website, WWE.com more profitable, a problem many companies face these days.

Read Orlando Sentinel's WWE diversifies business to hit total revenue record