WWE Seeking More Music

A recent article on Reuters.com takes a look at the aspect of music as it's involved in WWE events. Right now World Wrestling Entertainment music director Jim Johnston is trying to recruit more recording artists to get their songs involved with WWE Pay Per Views or other events. The jist of the article is that WWE feels artists can gain more exposure by lending their songs to WWE events, than they would get for having a video on MTV. A song by rock band Fuel recently used for the Ric Flair Farewell video become highly downloaded on iTunes following its airing on WWE programs.

According to Reuters.com:

That impact on sales from a WWE placement can be immediate, even if a band won't get rich from the proceeds. For instance, the March 31 episode of the company's flagship series, "Raw," featured the song "Leave the Memories Alone" by veteran hard rock band Fuel as part of a tribute to retired wrestler Ric Flair. Paid U.S. downloads of the song totaled less than 1,000 during the two weeks before the broadcast, but surged to nearly 8,000 during the next two weeks, according to SoundScan.

"I'm not claiming to be changing the face of the music industry," Lawi said. "However, being on our shows makes a significant impact in sales, creates awareness for bands and these songs and provides a different platform for artists to be showcased on."

The WWE has a good point with this, as fans will feel more of a connection to certain songs used in highlight videos or Pay Per Views. Read the full article "Music a Key element in WWE brand profile".