Brother Love's Mission

Back in the WWF days, about 20 years ago, "Love" was definitely a big part of pro wrestling..Bruce Prichard took on the famous role of "Brother Love" after a career as a ring announcer with UWF (Universal Wrestling Federation). Brother Love was always decked out in an all-white suit with reddened face and hosted a special segment known as "The Brother Love Show". He had the trademark phrase of "I LOVE YOUUUUU" which he would exclaim during most of his in-ring or other speeches. His mission was simple. Spread the "word of love" to WWE and its fans. His show was also the scene for many famous ambushes by wrestlers looking to get the upperhand on their latest opponents too.

Brother Love was involved in several WWE stories during his career and most notably he managed the Undertaker until 1991, which is a sure sign of love. In 91, Brother Love sold the manager contract to Paul Bearer who became the famous keeper of Undertaker's special urn.

Brother Love was a character of controversial nature, which is nothing new for WWE. Back in the 1980's there were plenty of televangelist scandals going on involving religion. The WWE famously mocked these incidents by "showing some love" and preaching to the masses. For a while, Brother Love had been doing in-ring segments with various afflicted people and they would claim he had cured them of their problems. His love was felt all over.

In the "Ultimate" act of love, Brother Love's character was beat down by the Ultimate Warrior in March of 91 and he hasn't been heard from much in WWE.

In honor of St. Valentine's Day, here's to one cool WWE Character who shared the love, Brother Love.

View Brother Love's Wikipedia entry here.