Thursday, January 29, 2009

WWE-Eurosport Deal for 2 Shows


World Wrestling Entertainment along with Eurosport have signed a new distribution deal which will see the broadcast of two new WWE programs, "This Week in WWE" and "WWE Vintage Collection". The two-year deal will have Eurosport begin broadcasting the new television shows to all European territories (except UK(, with over 200 million viewers and 58 countries able to see the two action-packed shows.

"This Week in WWE" will basically be a recap style show produced for Eurosport. Each week fans will be able to catch up on the past week of WWE action including matches, rivalry/feud situations and news on WWE Divas and Superstars. Highlights will come from Raw, ECW, Smackdown and the various Pay-Per-Views.

Eurosport will also have exclusive programming rights for "WWE Vintage Collection", a show which is dedicated to legends from the 1970s, 80s and 90s such as Stone Cold Steve Austin, The Rock, Hulk Hogan and Bret "The Hitman" Hart.

More about the deal from TradingMarkets.com:

"Offering top quality WWE programming on our channel will reinforce Eurosport's positioning as Europe's leading sports and entertainment group. Eurosport is committed to offering viewers top of the line programming. We believe that WWE programming will be an asset to our channel and will attract family and younger audiences. We are delighted to sign an agreement with WWE, the most prominent action entertainment organisation in the world" explains Arnaud Simon, Broadcast Director for Eurosport.

"Delivering WWE programming to our fans on a pan-regional basis is testament to the ever-increasing demand for the WWE product in Europe. We are delighted to announce our partnership with a group of the strength and breadth of Eurosport, which will see WWE broadcast in over 100 million homes across continental Europe," adds Andrew Whitaker, President of International for WWE.


(Source: tradingmarkets.com)

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