Variety Article reveals Raw Hosts

Variety magazine has a recent online article examining the Raw guest hosting gig, and how most celebrities are using it as part of their promotional arsenal for new projects. For example, Jeremy Piven promoted his movie "The Goods: Live Hard, Sell Hard", Seth Green promoted Robot Chicken and ZZ Top promoted their DVD's, albums, and a current concert tour.

Freddie Prinze Jr. hosts the 08/17/09 episode of WWE Raw and he also is joining the cast of Fox's hit action/drama series "24". Stephanie McMahon had the following to say, according to the Variety article:

"We wanted a different way to get our product out there and talked about," Stephanie McMahon, WWE's executive VP of creative development and operations, told Daily Variety. "Tying us in with celebrities in Hollywood raises our awareness and gets a variety of people talking about us, which is always a positive place to be. Hopefully it will translate to new viewers."

According to the article, the guest hosts will continue through 2009, and may even go on until Wrestlemania 26 in 2010. Among those confirmed as upcoming hosts: Bob Barker (Price is Right), Reverend Al Sharpton, Nancy O'Dell (Access Hollywood), boxer Floyd Mayweather, and NBA star Lebron James (also Shaquille O'Neal's Cleveland teammate). Sounds like at least two of the upcoming hosts could make things rough for The Big Show.

There's also several rumored guest hosts who are in talks with WWE: Fall Out Boy's Pete Wentz, Ashlee Simpson, the Osbournes, Danny DeVito, Regis Philbin and Kelly Ripa, Jimmy Fallon, Rachael Ray, MC Hammer, Woody Harrelson, Serena Williams and Ashton Kutcher.

If you think about the move, it's smart business for both WWE and the hosts who get to plug whatever they want. ESPN covered Shaq's appearance, while Jeremy Piven talked his Raw hosting gig up on various shows like Jimmy Kimmel and Regis & Kelly. And at least a few times, it's made for entertaining television (Shaq, Seth Green). It's even boosted ratings since they've instituted the hosts and gained new sponsors such as KFC, Pepsi and 7-11, currently helping to promote Summerslam 2009. If you recall, this all started out when Trump announced the idea as part of his Raw restructuring plan. So maybe Donald Trump should be running WWE after all?

Read full article: "WWE added to Talk Show Circuit at Variety's online site.