Tuesday, September 23, 2008

Heyman's Hustle: How to Improve WWE


Paul Heyman is the man formerly behind ECW, once its GM as well as GM on Smackdown and a manager for WWE superstars like Big Show and Brock Lesnar. Currently Heyman works behind the scenes with WWE and writes a very enlightening and informative blog regarding various WWE issues and stories. In his latest entry, Heyman takes a stab at how to improve a failing product, so that fans can get more behind it.

Heyman discusses how Cena is an important character to WWE in that he has the crowds split in half, half are behind him or half are against him. Heyman says the Raw show now tends to be overproduced, but believes it can still be made into a fast-paced, exciting to watch program. Heyman also feels too many people within the WWE are trying to appeal to Mr. McMahon's tastes rather than the ticket-buyers.

Here's an interesting excerpt from Heyman's latest blog:

How can it be bad for Vince to offer someone like The Miz, who obviously keeps his finger on the pulse of today's contemporary beat, and offer him a small bonus to come with new ideas for names, instead of this moronic, counter-productive movement to rip-off other genres like Kenny Dykstra and Dolph Diggler.

Why not go out on a limb and try some creativity and unique branding so the audience can really get behind someone as their own?

Is it inconceivable that Cody Rhodes or John Morrison would have some suggestions on how to spruce up a new persona with some creative fashion designs?


Heyman makes a great deal of sense in the latest blog as he looks at how the younger, more hip superstars could have an integral role in sprucing up the product. Read the entire Heyman blog here at the Sun UK website..

Labels: , , , , ,

Contact Me

2 Comments:

Anonymous Anonymous said...

To say Paul Heyman makes sense I have to ask... WHAT KOOL-AID ARE YOU DRINKING?!It does not matter what name the wrsetlers are givin', it matters what wrestlers do with that name. Case in point: Hunter Hearst-Hemsley, Steve Austin, Rocky Maivia, Hulk Hogan, Mr. Perfect, those are some of the fruitiest names in wrestling history, yet they overcame that to become something bigger.

September 23, 2008 at 1:56 PM  
Blogger MC said...

Fred, thanks for your comments. I'd have to point out that several of the names you listed off pretty much correspond with other famous icons "Rocky", "Incredible Hulk", "Six Million Dollar Man Steve Austin". All of those preceded the WWE wrestler as well. Heyman is suggesting that some of the younger wrestlers' input be given into what fans will best identify with. It does make a good deal of sense from a marketing standpoint and to get viewers supporting new stars.

September 23, 2008 at 2:19 PM  

Post a Comment

Subscribe to Post Comments [Atom]

<< Home


Receive Wrestling updates - Enter your email address:




-BLANK-